Presentation Description:

This Panel discussed how to successfully sell “Free”. This topic is particularly relevant for Lifeline ETCs. With a “Freemium” Business Model, ETCs can benefit from providing a low barrier to entry, minimizing the challenge of customer acquisition. In addition to discussing the benefits of offering a free product/service, this NaLA Talk addressed when and how to use the “Freemium” model, as well as the conversion of free subscribers to paid subscribers.

About the Speaker:

Eric Schimpf is VP Lifeline Services at FreedomPop. A seasoned Telecom executive with experience across General Management, Product Management, Marketing, Sales and Customer Service, Schimpf’s expertise is in tackling strategic problems, developing solutions and successfully managing concurrent projects to completion. At FreedomPop, Eric is driving the company’s Lifeline strategy including the Lifeline Enterprise Suite. This Suite delivers a host of tools designed for the Acquisition, Conversion, and Retention of customers in the digital space.